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čtvrtek 24. května 2012

Berkunova teorie významných idiotů

One of the simplest stories for a reporter to tell is “An important idiot did something stupid”. This can take the form of “Senator is caught taking bribes”, “Movie star gets arrested driving drunk” or even “religious leader says something offensive to people of other religions.”

1000 years from now, assuming we are still around, we’ll still have these same headlines, just with different people.

Since there will always be important idiots in our population, these stories, as a collective, are not news. They do not express a new trend in idiot behavior, nor do they offer any context for how our view of the world should change simply because this particular important idiot did something stupid.

It is non-news masquerading as news.
Platí to i u nás, ne že ne. A neříkejte, že ta věc s Rathem je výjimka.

Scott Berkun: The idiot theory of news