Vaše zboží/služba — kupuje se, nebo prodává?

Zase Seth Godin. Mám pro něj slabost a rád bych ji na vás přenesl.

Some things are bought--like bottled water, airplane tickets and chewing gum. The vendor sets up shop and then waits, patiently, for someone to come along and decide to buy.

Other things are sold--like cars, placement of advertising in magazines and life insurance. If no salesperson is present, if no pitch is made, nothing happens.

Teď se nad tím zamyslete. Máte to?

A teprve teď si pointu dočtěte u Godina. Jestli jste se zamysleli důkladně, nejspíš jste ji uhodli.